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00:07 The carrot or the stick
00:34 Make my carrot chocolate
00:47 Stick thinking
01:32 Sticks not that motivating
02:05 Playing games with carrots
02:46 A bonus pays off
03:05 Carrots are preferred
03:41 Give me carrots please
04:10 Chocolate covered carrots
04:53 Chocolate is fattening
05:16 Dopamine without the calories
06:09 The brain likes rewards
06:28 A carrot stash
Sticks and Carrots: The Effect of Contract Frame on Effort in Incomplete Contracts.
The Accounting Review (2012) : 120615093512009
Margaret H. Christ, Karen L. Sedatole, Kristy L. Towry.